Not one giant store.
Many focused marketplaces.
555 can build or connect specialist marketplace experiences around categories where buyers need different products, explanations, experts, advertisers, LIVE formats and offers.
Each marketplace can combine six layers.
Our products plus suitable participating sellers and service providers.
Useful videos, comparisons, explainers and education from relevant specialists.
Real LIVE demonstrations, Q&A, launches and category shows.
Relevant sponsor and advertiser opportunities around the category.
Collect genuine interest and create buying power around a clear target.
Specials and eligible Aussie Coins partner benefits that encourage return visits.
Different categories. Same connected engine.
These are category directions for the 555 marketplace network. We activate and deepen them as real sellers, experts, content and demand are available — we do not fill them with fake listings.
555 can sell, help others sell, or simply connect the buyer to the right seller.
Some products may be owned or distributed by businesses connected to the 555 group. Others belong entirely to independent sellers. The marketplace must always make the actual seller and transaction path clear.
A marketplace can also organise demand.
Instead of waiting for a seller to guess demand, a Group Buy can show the idea, gather real interest toward a target and create a stronger buying opportunity if the target is reached.
Experts and advertisers can make the marketplace more useful.
Explain what buyers should know before they choose.
Show products and services in use rather than relying only on photos.
Relevant brands can present useful sponsored content clearly identified as such.
Bring experts, sellers and buyers together in real time.