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Internet Video Production & Distribution Process
If you want to make the most of your internet videos, you need to follow a process that works. Our specialists worked to make the process easy to understand. But each step includes a number of critical internet video marketing and distribution services. Please take a look.
Our four-step internet video production & distribution program includes:
- Pre-Production - Phase 1
- Production - Phase 2
- Post Production - Phase 3
- Distribution, Tracking, Reporting - Phase 4
Phase 1 - Pre-Production
Business and Marketing Analysis - Determination of marketing goals, priority products/services and target audience.
Competitive Analysis - Examination of competitor's online video strategy and produced videos.
Determine Goals and Objectives - Establish program goals and objectives base on client, competitor and additional industry research.
Develop Concept and Strategy - Recommendation of plan including final video concept ideas, marketing goals, measurements and distribution agenda.
Pitch Concept and Strategy - Recommendation of plan including video concept ideas, marketing goals, measurements and distribution agenda.
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Phase 2 - Production
Writing - Preparation of treatments, scripts, shot lists and story boards to assure smooth and scheduled filming and post-production.
Scheduling - Determine shooting location and set production and post-production schedule and deadlines (dates). Schedule necessary resources.
Filming & Audio Capture - Video tape talent, product, interviews and/or anything else that the script requires. Acquire any other elements needed - voiceovers, music, additional video footage.
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Phase 3 - Post Production
Editing - Cutting of filmed footage into pre-determined format.
Artwork and Graphics - Additional manipulation and creation of artwork and graphics to finished video.
Audio Mixing, Synching and Music - Fine tuning of video sound quality and addition of voiceovers and/or music.
Presentation and Evaluation - Customer presentation of finished video. The "Final Cut".
Approval - Customer compliance.
Revisions - (if required)
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Phase 4 - Distribution
Compression and Output - Optimize and compress finished video to meet marketing and distribution goals.
Development of Contact Landing Page(s) - Construction of a customized, fully trackable, landing page for streaming video and lead generation form.
Hosting and Integration to Client Site - Uploading of videos to secure, private hosting facility. Preparation and delivery of streaming video "code" to customer's website.
Online Channel Distribution and Optimization - Uploading and optimization to online vertical and horizontal online channels (as needed).
Tracking Views and Leads - Addition of trusted tracking system to ensure reliable metrics.
Reporting and Billing - Monthly aggregation and reporting based on budget.
Here are some of the most common solutions we have successfully provided to others:
Internal communications
(e.g. communication of company vision & innovation strategies)
Training & recruitment
OH & S
Product demonstrations
Promotional
TV & cinema advertising
Trade show presentations
Event coverage
Conference presentations
Video News Releases
Client testimonials & case studies
Company history
Speak with an accredited video specialist at "Videos For Web" on how you can leverage your next communication with a strategic video solution.
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